The IronCore Pledge:

From our fathers and grandfathers, we at IronCore learned what it means to work hard. No pain, no gain. Here's to feeling fresh and protected while you stay active. IronCore is proud to be a brand your family trusts. 

Putting the "men" in menstruation.
What would menstruation products look like if they were designed to appeal to men?
Current menstruation products are marketed to solve the "problem" of periods that get in the way of a woman's life. And don't get me wrong, periods can get in the way of life.
Male-targeted products commonly employ themes of trustiworthiness, ruggedness, honor, technological advancements, and athleticism. In designing menstruation products for men, menstruation is marketed as something honorably rugged and tough guys go through as part of daily life.
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