After reading an article criticizing Robinhood for “gamification” of the stock market, I thought, “What if I went all the way and made a fully gamified stock trading app?”
How would it look if financial data became in-game stats? The perfect meld between the thrill of gaming and the world of Wall Street. Would it be predatory? Would it encourage a different audience to start investing? Just how illegal would it be!?
Minotaur is a fictional stock trading app and online brokerage whose UI is styled like a fantasy RPG game.
Minotaur has elements of pay-to-win gacha games like loot crates, collectibles, upgradable characters, microtransactions, that exist alongside the “real” trading aspects and provide Minotaur Inc. with additional profit.
It works great as a UI design challenge because games and trading platforms have a LOT of information to organize. They share aspects of risk & reward, gambling, and stat optimization.
![](https://cdn.myportfolio.com/ea0757d9907aeccdd7eb273091c0041d/d594ee8a-09bc-4c19-a6f6-91002220cc74_rw_1920.png?h=0e7575cc911682cae26ab3bef20ad91d)
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![](https://cdn.myportfolio.com/ea0757d9907aeccdd7eb273091c0041d/a594ade6-9871-4616-99d3-deb7c951e8ca_rw_1200.png?h=5a8e0d257e49e3fc52849563f6f3fcd6)
"Lootbox" animation when purchasing/upgrading stocks
Art of the lovely stock ticker QQQ :)
![](https://cdn.myportfolio.com/ea0757d9907aeccdd7eb273091c0041d/c7232dcf-e96d-4545-9599-242836b09c51_rw_1920.png?h=8bf6137adae85a3cf0beacabbc097387)
User interface prototype in Adobe XD for use in trailer graphics.
![](https://cdn.myportfolio.com/ea0757d9907aeccdd7eb273091c0041d/666bdb94-8ef6-41bf-aa17-497568c4395e_rw_1200.png?h=8abe3a01f26a893fbdae2092e2e86075)
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Original pitch deck
![](https://cdn.myportfolio.com/ea0757d9907aeccdd7eb273091c0041d/ff281ca7-62bf-4eba-8a0a-87349d065618_rw_1200.png?h=c04f27f92b77edd49e0b53adb00f6f58)
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